In the early days of luxury cruising and pre-air conditioning, when the wealthy British sailed to India they did not want the hot sun shining in their staterooms. Booking agents would initial cabin requests with the coveted acronym - POSH - Port (leftside) Out Starboard (rightside) Home. Hence the tradition of stamping their steamer trunks with POSH. Eventually POSH became synonymous with luxury and wealth.
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